Assignment: Global launch of Volvo FH with I-Save – Volvo Trucks’ brand new long haul truck. Change was responsible for strategy, concept and production
Concept: Saving fuel has never felt so good
Deliverables: International campaign including online, social media, print
Volvo Trucks has launched their most fuel efficient long haul truck ever and Change were responsible for the overall strategic and creative requirements for the campaign. Although fuel makes up for roughly a third of the customers’ total cost, it’s a topic with surprisingly low interest and very low credibility. We therefore chose to focus on what’s new and unique with the truck – it’s power and drivability. Volvo FH with I-save produces approximately 300 Nm of extra torque without burning additional fuel. So, for the first time the customers doesn’t need to compromise drivability when trying to cut the fuel bill. With the concept ”Saving fuel has never felt so good”, Volvo Trucks celebrates life on the open road and the drivers who spend most of their lives in the cab.